Jenkins on Convergence
Media Convergence- is not just a technological process, but more a cultural phenomenon that involves new forms of exchange between producers and users of media content. Convergence according to Jenkins, takes place “within the brains” of the consumers and “through their social interactions with others”
With media convergence comes the expansions of participation, as well as greater access to production and circulation of culture. Because technology is uneven, we need inclusive and diverse use of new media, in this case a new style of digital education that allows for a more collaborative atmosphere between teachers and students. Ex: Smartboards initiated in many classrooms worldwide. Jenkins “To continue implementation of new digital modes of education, we must change our academic curricula to fit the interdisciplinary needs of our convergence”
Convergence Culture(CC)- Old and new media cultures colliding. Manages to describe technological, industrial, cultural and social changes depending on who’s speaking and what they think they are talking about. CC pushed broadcasters to go where consumers are. Media cultures need to be satisfied with media we want when and where we want.
Using web if immigrated or disconnected from home countries, looking to old country news, events, etc. We see this in young American people who are seeking compelling content from Asia, Anime is prime example. Brings up the concern with cultural access- flow of ideas across borders? Is this really concern?
Shrinky “It Takes a Village to find an iphone”
Summary- In the article, Shrinky talks about a Sidekick being found in a taxi cab a woman (Ivanna) accidently left. The finder (Sasha), a young Hispanic lady then used the phone and posted images of her and her boyfriend online. Ivanna had a friend of hers who worked in programming who posted up a website, and blogs for the online community to help find the phone. Soon, they located the images taken by Sasha with the phone. Immediately controversy sparked over the phone, lies, etc.
Takeaways- Crowd sourcing (collaboration-lol) is extremely powerful. It simply shows how opening a problem out to the public and away from a small group of workers can allow for huge gains. This allows for people with more diverse range of skills to view the problem.
Other examples of crowd sourcing- Canadian Mining Company Goldcorp was struggling to find gold and a chief executive put up all of their geographical data online, and asked for help to find gold with a $500,00 reward. Of course this would entice people to explore the problem, and eventually submissions from people all over the world, including people using 3D modeling techniques.
Prologue “Information in Space”-
Physical mapping of a store needs to reflect the organization of the information, and the organization needs to be as simple as possible. “Instead of atoms that take up a room, its made of bits in the digital world, and a few clicks away”
Chapter One “The New Order of Order”
In class: Grocery store example
1st order- taking laps around store to find your groceries aimlessly.
2nd order- viewing signs to guide.
3rd order- Shopping for your food online, removes limitations we’ve assumed physical.
Other Important Terms
Web 2.0-
Longtail- When you have physical objects in physical locations, you are narrowing your sale.
Data Driven-
Users add value- Design a product where users will add value to it. Netflix great example of user ratings.
Perpetual Beta-
Web as a platform- The idea that we are able to reach works, projects, media, etc. that we store online from any device connected to the internet. A strong example of this are Google Docs, here a user can store text for another user to view through his or her device. Of course, unless the user does not have the correct software, they will not be able to access the particular file. Think of the web as egalitarian in a sense of unrestricted information in many ways.
Converse Culture- Flow of content across multiple media platforms, cooperation between media industries and the migratory behavior of Media.
Old non- complex media environments vs. new complex media environments: constant struggle to balance the new skills with the old.
Cool Quotes
“Old media has been powerful by new media”
