First off, I want to say that every single TED video we watched in class was awesome. Every video was captivating and had the best concluding statements. I will definitely take note of the way some of the presenters presented. I especially enjoyed Shirky’s cognitive surplus presentation in the beginning of the semester. In relation to everything covered in this course, cognitive surplus is something I will probably keep locked in my brain forever.
I have always had trouble understanding copyright laws. This unit of the class was definitely hard for me to grasp. One thing that is troubling with this issue is that because our lives have been infused with technology, the ability to take some ones work or project, and slightly change it to make it our own is at the reach of our finger tips. As we witnessed with the sampling assignment, it has become more apparent that we live in a remixed culture, where original ideas, songs, works, are constantly being changed, and we as a culture, continue to think this is O.K. Personally, because technology is this mad powerful tool and will be ever changing, so too will copyright laws. I feel that because we have come so far today in terms of the history of people’s works, it is definitely difficult for one to create something authentic and original.
Lastly, the video Copyright Criminals was extremely engaging. It seems obvious that much of the music created today actually samples earlier works. It reminded me of the Bo Diddley beat, and how many composers utilized this beat into their music.
Chunka Mui’s Facebook’s Privacy Issues are Even Deeper Than we Know
This article was a joke, and that is why I want to quickly talk about some of its flaws. Regardless of it not being an actual scholarly article, and its poor use of grammar, Chunka Mui makes some weird claims that are not really supported. Essentially the problem is, that Facebook has become this worldwide photo identification database. Mui mentioned “CMU researchers were able to match Facebook users with their pictures on otherwise anonymous Match.com accounts. The researchers also had significant success taking pictures of experimental subjects and matching them to their Facebook profiles. Well so what, this is what Facebook is. It is a book, with millions of faces to be viewed. I do not see the issue of where being able to match a users face to their profile on Facebook is an issue. Now, Mui does mention “they were relatively successful at guessing individuals Social Security Numbers”. Certainly, this is an issue, however, he fails to relate the process of how someone could go about finding individuals SSN, and if at all, how it relates to the matching of faces through Facebook. Finally in the end of the article, Mui finishes by stating, “as of now, the only way to opt-out is to not participate”. This is so true, but how can one do this when social media sites are becoming such a massive part of our lives. It becomes increasingly difficult to monitor these types of problems where users are using the web to access others information. I wish I could answer that question. How can we better monitor and address these types of problems?
Dave Toliver’s 7 Ways to Create a Memorable Customer Experience with Social Media
This was a very brief and effective article about exactly what it says, how to maintain strong relations with your customers through social media. Overall, Toliver efficiently lists proper methods to build your company, business, or even your own personal site. Everything off of this article is beneficial.
1. Give customers a place to talk- Remember that criticism is just as crucial as complements, use the complaints on your social media site as something to respond and improve upon your company.
2. Integrate social media – This pretty much sums up the article, and probably does not need to be included as one of the seven ways, but either way, utilize the tools social media can offer.
3. Activate your existing customer base- Reach out to your customers, allow for more engagement with your customers, perhaps by creating a contest or promotion on your social media site. Much similar to Lauren Fisher’s 5 successful Twitter Marketing Campaigns You Should Know About.
4. Be proactive- Interact with customers, they want to “connect”.
5. Reward influencers- Make customers feel special by offering prizes or rewards, it can be as simple as advance notices of special promotions.
6. Create Compelling Content- Offer customers some value on your page. Updated photos and videos are always nice and engaging for potential viewers.
7. Stand out from the crowd- Go beyond just text, images, and videos too. Perhaps creating an app, or voice applications to let your brand speak for your fans.
Alice E. Marwick and Danah Boyd’s I Tweet Honestly, I Tweet Passionately: Twitter Users, Context Collapse, and the Imagines Audience
This article was interesting in that it provided a study on how we imagine our Twitter audience. Key points include:
“Technology continues to complicate the metaphors of space and place” (115).
The personal homepage is a more controlled performance. We can observe this by viewing a personal webpage that uses a template. Much of the material on these types of pages is fixed.
To understand how Twitter users imagine their audience a questionnaire was given. The results varied between users. The most important question with this study was what makes an individual on Twitter seem authentic. Most users tried to balance the desire to maintain positive impressions with the need to feel authentic.